BodeGaga
Commissioned by Climate Pledge Arena
For Lady Gaga’s three-night run, we brought a slice of NYC to Seattle, transforming a classic corner store into an experience her fans won’t forget. The build features a reclaimed 12-foot awning, custom signage and branding, two flower stands, and countless layers of street-style spray paint tags.
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What makes up the classic NYC Bodega, and how can we create an experience that highlights a custom, Gaga-inspired menu?
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A custom-built archway leading fans straight into Gaga’s world.
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More than a photo op, BodeGaga is a love letter to Gaga’s NYC roots and a celebration of the unexpected.
Behind The Build
Wheat paste, spray paint, flower boxes, milk crates…
Watch our Teaser Videos Here:
