BodeGaga

Commissioned by Climate Pledge Arena

For Lady Gaga’s three-night run, we brought a slice of NYC to Seattle, transforming a classic corner store into an experience her fans won’t forget. The build features a reclaimed 12-foot awning, custom signage and branding, two flower stands, and countless layers of street-style spray paint tags.

What makes up the classic NYC Bodega, and how can we create an experience that highlights a custom, Gaga-inspired menu?
A custom-built archway leading fans straight into Gaga’s world.
More than a photo op, BodeGaga is a love letter to Gaga’s NYC roots and a celebration of her time in Seattle.