MiiR Retail Experience
Our team partnered with MiiR to create a retail concept for the launch of their new apparel & bag collections. The space explores the versatility of the line through three distinct narratives: Outdoor Adventure, Urban Utility, and everyday Rituals.
From the material palette to the construction details, every element was chosen to reflect the same intentionality, craftsmanship, and longevity that define MiiR's ethos. The result is an immersive retail experience that invites visitors to move through the collection just as they would through MiiR’s lens.
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Because the space needed to adapt to a rotating event schedule, mobility became a core design principle. Each element was built on steel casters, making the installation easily reconfigurable while turning a functional requirement into a defining aesthetic choice.
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With new product lines, our team helped craft the storytelling that defines them. We then built these stories into a unified experience.
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This 2-week pop-up became a hub for community events, hosting a variety of run clubs, sound baths and a design panel our team hosted with SEGD.
Fabrication Assistance - Intention Space
Designed for every journey, three custom carts each represent a unique story
Urban Utility
Featuring scaffolding-like construction and a curated video sequence that weaves MiiR's products into daily urban routines.
Daily Ritual
Featuring a Kigumi-inspired construction and an integrated “Brew Bar” for hands-on product experiences.
Outdoor Adventure
Pairing MiiR's products with live greenery and a bold branded moment to celebrate their spirit of exploration.
Sashiko stitching from MiiR’s Japanese-inspired jacket line integrated into a coffee-toned fabric.
MiiR’s own “MiiRcat” translated into a graphic poster and wheat-pasted onto a garage-door-inspired mural.
Hand-sewn flags replicate the micro-graphics found on MiiR’s clothing tags.
A Celebration of Local Community
We designed the space to flexibly showcase unique local connections—from partnership display boards, a limited-edition line by Seattle’s World Cup artist, and the mobility to integrate a series of community events hosted in the space.
